Sueli Sugar House | 2025
Logo Design & Motion: Yas Araújo
Sueli Sugar House is a Brazilian confectionery, led by mother and daughter, Sueli and Letícia, that translates affection into sweets. Specializing in artisanal baking, the brand needed to standardize its communication to reflect a classic, cozy, and emotional aesthetic.
In 2025, I developed the new Visual Identity, creating a logo reveal to announce the brand's evolution. By playing with illustrative elements and adding grainy textures, I achieved a retro finish that reinforces the brand’s handmade essence.
Logo Design & Motion: Yas Araújo
Sueli Sugar House is a Brazilian confectionery, led by mother and daughter, Sueli and Letícia, that translates affection into sweets. Specializing in artisanal baking, the brand needed to standardize its communication to reflect a classic, cozy, and emotional aesthetic.
In 2025, I developed the new Visual Identity, creating a logo reveal to announce the brand's evolution. By playing with illustrative elements and adding grainy textures, I achieved a retro finish that reinforces the brand’s handmade essence.
A Sueli Sugar House é uma confeitaria brasileira, composta pela Sueli e sua filha Letícia, que traduz afeto em forma de doces. Especializada em confeitaria artesanal,, a marca buscava padronizar sua comunicação e refletir o visual aconchegante, clássico e afetivo. Em 2025, desenvolvi a nova Identidade Visual e, para o anúncio dessa transição, criei um logo reveal. Explorei os elementos da ilustração e adicionei texturas para conferir um acabamento retrô, reforçando a essência artesanal da marca.
